When makeup artist Ariane Victoria created Pookie’s soft-sculpted, luminous glam for the CMA Awards, she reached for a curated selection of UKLASH favourites; the UKBROW by UKLASH Brow Gel Sculpt, Brow Pomade, Brow Pencil, and our warm-toned Mocha Tubing Mascara.

It was the kind of glam that feels elevated enough for a major red carpet but still achievable for your own date nights, dinners or special occasions. Ariane focused on enhancing Pookie’s natural features through clean, structured brows and soft lash definition, creating a look that held beautifully under the lights without overpowering her face.

The best part is that this routine is incredibly simple to recreate at home. Below, we walk you through every step so you can channel a piece of that CMA glow, wherever you are. As always, the UKLASH approach is all about enhancing what you have, celebrating your natural beauty and reminding you to Never Stop Growing.

Who Is Pookie?

If you spend any time on TikTok, chances are you already know her. Pookie is the beloved nickname of Campbell Puckett, one half of social media’s favourite duo, Pookie and Jett. Together with her husband Jett Puckett, Campbell has built a warm, charming digital presence that viewers can’t seem to get enough of.

Their sweet GRWM exchanges, coordinated outfits, and effortless chemistry have earned them the affectionate title of the sweater couple. Whether you search Campbell Puckett, Jett Puckett, Jett and Pookie or simply the viral TikTok couple, you will find the same thing - a pair whose connection feels genuine, supportive and joyfully grounded.

Their content resonates because it feels real. There is no overproduction, no forced humour. Just a couple who radiate warmth while sharing snippets of everyday life, style inspiration and encouragement. It is this sincerity that has built such a loyal community around them.

Pookie embodies the kind of confidence, kindness and self-expression that align so beautifully with our mission to help everyone embrace their own super natural beauty.

Pookie's 4 Step Glam Routine For Eyes

1. Shape With UKBROW Brow Gel Sculpt

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Ariane started by brushing Pookie’s brows into place with UKBROW Brow Gel Sculpt. Before adding any colour or definition, she wanted each brow hair lifted and aligned, creating a clean foundation for the rest of the routine.

This step instantly changes the structure of the face. A softly lifted brow opens up the eyes, adds light to the centre of the face and creates that fresh, awake look. The Gel Sculpt provided hold without making the brows look stiff, keeping everything flexible yet perfectly groomed throughout the event.

At home, this is an easy thirty-second transformation. Brush upwards at the start of the brow, sweep slightly outward along the arch, and let the gel do the lifting for you.

2. Build Soft Depth With The UKBROW Brow Pomade

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Once the brows were set into shape, Ariane reached for the UKBROW Brow Pomade to add gentle depth. This step brought subtle drama to the brows, the kind that reads beautifully on camera without ever feeling heavy or harsh.

Ariane focused the pomade on the arch and tail, softly shading to enhance Pookie’s natural shape. This created the depth and definition needed for a red carpet look, especially under strong lighting, while still maintaining that signature super natural softness.

For anyone recreating this at home, think of the pomade as your shaping tool. Use a light hand, follow your natural lines and allow the pomade to blend - it should feel seamless, not sculpted.

3. Define With The UKBROW Brow Pencil

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To perfect the brows, Ariane finished with the UKBROW Brow Pencil, adding fine, hair-like strokes only where needed. The pencil served as her detailing step, balancing the brows, correcting any sparse areas and creating natural-looking texture throughout the front of the brow.

This final layer ensured that Pookie’s brows looked refined yet believable. The pencil strokes melted effortlessly into the pomade underneath, giving each brow structure without overpowering the softness Ariane had built.

If you are recreating this look, use a gentle flicking motion and follow the direction of your natural hair growth.

4. Lift And Lengthen With Mocha Tubing Mascara

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To complete the eye look, Ariane chose our Mocha Tubing Mascara - a warm, soft alternative to black that adds definition without harsh contrast. It lengthened Pookie’s lashes beautifully, keeping them separated, fluttery and smudge-free for the entire evening.

The mocha tone complemented Pookie’s bronzy glam perfectly, adding depth in a way that felt subtle and modern. And because the tubing formula wraps each lash individually, it held up under bright lights, long interviews and the inevitable red-carpet humidity.

At home, the Mocha Tubing Mascara is your instant brightening step. One coat for a natural lift, two coats for a soft-glam finish, and it all removes effortlessly with warm water. No rubbing. No pulling. Just healthier, bolder, stronger lashes.

Recreating Pookie’s CMA Awards glam is far simpler than it looks. With just four thoughtful steps and a few UKBROW and UKLASH essentials, you can achieve the same lifted brows, soft definition and warm, fluttery lashes that made her red-carpet moment so memorable. Ariane Victoria’s artistry shows that when you focus on enhancing what you naturally have, the results feel timeless, effortless and beautifully you.

Whether you are getting ready for a big event or simply elevating your everyday routine, this look is proof that super natural beauty is always within reach. As always, we are here to help you feel confident, empowered and excited to experiment with your routine. And wherever you are in your beauty journey, remember to Never Stop Growing.