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The Victoria’s Secret Show 2025 was more than just a return to glamour - it marked a new era of confidence, glow, and effortless feminine beauty. 
Celebrating 30 years since its debut in 1995, the iconic runway event has evolved from its supermodel legacy into a more inclusive celebration of beauty in all its forms. This year’s show represented a true turning point, embracing diversity and showcasing women of every shape, size, and background, all while keeping the signature allure and show-stopping magic that made Victoria’s Secret a global phenomenon.
And it was particularly special for us here at UKLASH, as we got to be a part of the iconic Madison Beer’s make-up look! Her ethereal, modern Angel glow was created by celebrity makeup artist Cherish Brooke Hill and featured our new Tubing Mascara!

Looking to recreate the look yourself? We’ve got you covered. Follow the four simple steps below to get a little bit of runway magic in your own beauty routine.

1. Prep The Skin With an LED Mask

Before makeup, the key to that red carpet–ready radiance is in the prep. Madison’s luminous complexion started long before foundation touched her skin. 
Our UKSKIN LED Dual Light Pro-Therapy Face Mask has won awards, because it really works! Developed with LED Skincare Experts with over 25 years of experience, the device emits both Red and Near-Infrared light to improve the appearance of fine lines and elasticity in the skin whilst balancing texture and overall skin tone.

Madison Beer’s Make-Up Artist, Cherish Brooke Hill, emphasised the importance of skin prep as the foundation of glow. She explained that the look references “the iconic early-2000s Victoria’s Secret era - fresh, glowy skin, soft sculpting, and that signature flirty lash moment.” For Madison, she wanted to “modernise that energy” with luminous skin that looked hydrated and bronzed, not heavy or matte.

Use your LED mask for 10 minutes while you’re sipping your morning coffee or winding down at night. It’s an easy-to-use beauty investment that gives you that natural, camera-ready luminosity over time.

2. Get The Perfect Lash Curl

No angel-worthy lash look begins without the perfect curl, and for that, you need the UKLASH Eyelash Curler.
Curling your lashes before mascara isn’t just a minor step; it’s the make-or-break moment that determines how open, bright, and lifted your eyes appear. A quality curler helps fan the lashes upwards, creating a wide-eyed, fluttery effect that instantly channels that Victoria’s Secret softness.

The UKLASH Eyelash Curler’s innovative c-curve design is hinged at the centre, providing regulated pressure when shaping the lashes, for an elongated curl instead of a harsh crimped finish. It hugs the lash line comfortably without pinching or tugging, giving even fine lashes a long-lasting curl that stays in place. Use it gently from base to tip, squeezing gently for around 10 seconds to create the perfect base for your mascara application.

Prepping the lashes ensures your mascara performs at its absolute best; it’s the secret step makeup artists never skip before applying those defining formulas.

3. Tubing Mascara Is A Red-Carpet Must-Have

When it comes to lashes that last through heat, lights, and performance, Tubing Mascara reigns supreme.

MUA Cherish Brooke Hill swears by the UKLASH Tubing Mascara for red carpet moments, and for good reason. As she shared, “The UKLASH Tubing Mascara is perfect for carpet moments because it doesn’t smudge or transfer under lights or humidity, it stays lifted and clean from start to finish.”

That’s exactly what Madison needed under the bright stage lights at the 2025 Victoria’s Secret Show, a formula that could withstand performance intensity without sacrificing softness or flexibility.

Unlike traditional mascaras, tubing formulas coat each lash in a lightweight, polymer film, creating length and volume that won’t flake, clump, or run. Even better, removal is effortless; the “tubes” slide off with just warm water, so there’s no need to tug or scrub or cause any unnecessary damage to your lashes.

Cherish added, “I love using Tubing Mascaras because they give a defined, separated lash without heaviness, and they’re easy to remove without tugging, which keeps lashes healthy over time.”

If you want to recreate Madison’s fluttery, defined finish:
1. Wiggle the wand from base to tip, focusing on lift at the root.
2. Apply a single coat for daytime softness or build for a more dramatic runway lash.
3. Use the black shade on the upper lashes for depth, and if you’re feeling subtle, try brown on your lower lashes - a trick Cherish loves for natural warmth and balance.

She praises UKLASH for delivering “the perfect balance of lift and length while keeping lashes soft and flexible, not stiff or clumpy.” It’s the secret to lashes that look polished but never overdone.

4. Final Lift & Define

Once your mascara is applied, the finishing touch is key: lift, separate, and perfect, which is where the UKLASH Lash Separator comes in. It’s a must-have tool that gives your lashes that final, professional touch.

While the mascara is still slightly wet, use the lash separator to comb through from root to tip, gently fanning out the lashes to ensure each one is perfectly defined. This step eliminates any minor clumping, enhances curl, and gives that “individual lash” effect you see on the runway.

Cherish’s philosophy centres on maintaining softness. Madison’s lashes were “flirty and feminine, never heavy.” The separator ensures you achieve that final refinement and is the difference between everyday mascara and a professional, red-carpet-ready lash moment.

Madison Beer’s 2025 Victoria’s Secret look wasn’t about excess; it was about balance with radiant skin, subtle sculpting, and effortlessly defined lashes that caught the light without stealing the show.
Whether you’re walking into a meeting or your own mini runway moment, UKLASH and UKSKIN give you the pro-level prep and polish that will help you feel like the main character.