It’s that time again. The pumpkin spice latte at Starbucks is back and, in spite of all the haters, we love the season. The knitwear is coming out, Sunday pub roasts are firmly back on the agenda and our beauty routines are getting a little warmer, richer and cosier too.

And while you might be searching for the perfect pumpkin spice latte Starbucks order, stocking up on coffee concentrate for homemade versions or simply embracing everything autumn has to offer, there’s plenty happening in beauty too.

This season, we’re taking our cues from all those warm, comforting autumn shades. Rich browns, deep berries and soft suede tones are in, alongside natural makeup looks that put great skin first.

Here are the five autumn beauty trends firmly on our radar.

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5 Autumn Makeup Trends We’re Obsessing Over

1. Brown Mascara Is Having a Moment

Black mascara will always have its place, but autumn has us reaching for something a little softer.

A brown mascara brings warmth and subtle definition to the eyes without feeling too heavy. It’s particularly good when you want that polished, no makeup makeup look where your lashes look defined, but your overall makeup still feels easy and effortless.

Our Tubing Mascara in Brown gives lashes definition with a rich brown tone, making it an easy swap when you want to soften your usual makeup look for autumn. It’s clever tubing technology means it’s completely smudge proof and at the end of the day, wipes away easily with warm water.

So if you’ve found yourself searching for a brown color mascara, consider this your sign to try the trend with our award-winning version.

2. Let Your Lips Do The Talking

There’s something very autumn about a statement lip paired with barely-there lashes.

Go vibrant with a classic red or embrace the season with a deep, rich brown. Then add Plumping Lip Gloss in Clear over the top for a glossy finish. The trick is keeping everything else feeling pared back. Rather than balancing a bold lip with an equally bold eye, let one feature have its moment.

Not quite ready to leave your eye without makeup completely? We get it.

Try our Lash Lift Gel for a subtle lifted, defined look without reaching for a heavier coat of mascara. It’s an easy way to make lashes feel finished while keeping the attention firmly on your lips.

Proof that a great look makeup doesn’t always need more makeup. Sometimes knowing where to dial things back makes all the difference.

3. Berry Tones Are Back

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From blackberry and plum to raspberry and rose, berry tones come back around every year for good reason. The secret to finding your berry is paying attention to the undertone rather than choosing purely by how dark the shade looks.

One easy starting point is looking at the colour of the veins on your wrist. It isn’t a perfect science, but it can offer a useful clue to your skin’s undertone.

If your veins look blue or purple you may have cooler undertones, so look towards blue-based berries, cool raspberry, plum and wine shades.

If your veins looks greener, you may lean warmer, making warmer berry, brick, mulberry and reddish-brown tones worth exploring.

Feel like you fall somewhere in the middle? You may have neutral undertones, which gives you plenty of room to play across the berry spectrum.

If you’re looking for something sheer and subtle, the Plumping Lip Gloss in Rose gives lips a wash of berry-inspired colour, so you can tap into the trend without committing to a full statement lip.

4. Meet Suede Eyeshadow

In case you hadn’t heard, eyeshadow is coming back.

Before you start searching for that eyeshadow palette you haven’t touched since 2019, this doesn’t mean you need to master an elaborate smoky eye. The autumn version we’re loving is much simpler, it’s one soft, matte shade washed across the lid.

Choose a suede-like brown that sits somewhere between very light and very dark. Apply a small amount close to the lash line, then use a fluffy brush to softly diffuse the colour upwards and across the lid.

No complicated cut crease. No six-shade palette. Just enough colour to give the eye a little something. Pair it with brown tubing mascara and you’ve got an autumn eye that feels warm, soft and surprisingly easy to wear.

5. Skin First Makeup Is Here To Stay

Okay, we’re calling this a trend, but really it should be the rule. If you’ve ever wondered how to look good without makeup, the answer isn’t necessarily going completely makeup-free. It can simply mean putting more emphasis on your skin and using makeup to complement it rather than cover it.

A consistent skincare routine helps create a good base for whatever comes next. Cleanse, tone and moisturise, then give everything a moment to settle before starting your makeup.

When it is time for makeup, we’re moving away from the idea that a perfected complexion has to mean layers of heavy foundation. A lighter CC cream can help create that fresh, no makeup makeup finish while allowing your natural skin to remain part of the look. 

Also, we’re taking a leaf out of established celebrity MUA, Katie Jane Hughes, book. Her advice is to apply concealer and foundation last as she believes everything you apply to your skin, whether that be bronzer, blusher, powder etc, gives you coverage. So you may end up needing to use less foundation that you think to achieve your finished look.

Maybe you’re here because pumpkin spice latte Starbucks season has officially begun or maybe you’re just ready to swap summer beauty for something a little cosier.

Either way, autumn beauty doesn’t need a complete routine overhaul.

We’re making small swaps, like changing black for brown mascara, giving berry lips another outing and dusting a suede shade over our lids. Here at UKLASH, we think it’s simply time to pare everything back and let what feels natural to you, shine through this season.