September was one of the busiest and most exciting months yet for UKLASH - a true reflection of how far we’ve come as a community and in our commitment to Never Stop Growing. 
From major product launches and global pop-ups to viral moments and industry recognition, the energy and momentum were unstoppable. On social media, we experienced some incredible traction, including going viral during the National Television Awards, where our content reached a remarkable 4.19 million organically and brought in 1.7K new followers in just a few days. Here’s a closer look at everything we got up to throughout September…

We Launched Our Innovative New Tubing Mascara!

The month began with the highly anticipated debut of our smudge-proof, lash-wrapping Tubing Mascara that’s already become a beauty favourite amongst beauty editors (It’s been rated the Best Everyday Mascara by Sheerluxe and one of Glamour’s Best Beauty Buys of September!) 
It’s our first foray into colour mascara, arriving in classic black mascara and in a brown mascara shades. The innovative formula is designed to support your natural lash journey, combining nourishing ingredients with a next-generation polymer that makes removal effortless.

We Went Viral At The National Television Awards!

We took to the red carpet with some of our favourite influencers, including Ami Charlize and Tennessee Thresher, capturing live behind-the-scenes content that quickly took off across social media. The buzz was incredible, from watching some of our favourite TV shows sweep the awards to seeing our own content go viral, it became one of our strongest social moments to date, proving the power of authentic, real-time engagement.

We Popped Up At Coffee Shops In NYC and London

To celebrate the launch of our Tubing Mascara, we brought together creators, beauty editors, and loyal customers for a hands-on experience with the new mascara at Project44 in Shoreditch. Guests enjoyed an immersive setting, first-look product testing, and engaging conversations about beauty innovation and confidence, a true reflection of the UKLASH community spirit. But we didn’t stop there! - we took it across the pond too! We served cute pink mochas at Fellini’s in New York’s West Village and gave our American fans a taste of what makes the brand so special.

We Won Best LED Mask of the Year at the Woman & Home Beauty Awards 2025.

We’ve always known how transformative our LED Dual Light Pro-Therapy Face Mask is,  but it’s incredibly rewarding to see others recognising its impact too. Developed in collaboration with LED skincare experts with over 25 years of experience, it features both Red and Near Infrared light to improve the appearance of fine lines and elasticity in the skin whilst balancing texture and overall skin tone. Taking the Best LED Mask of The Year at the Woman & Home Awards is a true testament to our commitment to innovation, efficacy, and customer satisfaction. 

We Hit the Red Carpet with Lola Tung at The Summer I Turned Pretty Finale.

We were thrilled to see Lola Tung’s radiant finale look for The Summer I Turned Pretty, created using several UKLASH favourites! Starting strong with our LED Dual Light Pro-Therapy Face Mask, her MUA then prepped with lash serum before following up with mascara and lash separation tools. The fact that her makeup artist chose to build such an iconic red carpet look using our products was a proud moment for the brand, and shows just how deeply UKLASH is embedding itself into beauty storytelling and creative moments.

September was a milestone month here at UKLASH. It was a time to celebrate our wins, whether that be a new product launch, our community coming together or our company’s global growth. 
As humans, we don’t take enough time to pause and reflect, but it’s a huge part of moving forward and evolving, and you know, here at UKLASH, we’re passionate about our mission to Never Stop Growing.