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  • Here’s what we think
    It’s time to really love your eyes...

    Seriously lashy. That's our aim. We want the whole world to be masters of lashfulness. The longer, the fuller, the better. Our eyelash and brow serums bring the love with vitamins, peptides and strengthening extracts.

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

It's a kind-er magic...

We're kind to animals, kind to your eyes and kind to the planet. Every product is cruelty free because we don't test on animals, paraben free because bad chemicals and eyes don't mix, and vegan friendly because we want everyone to give good lash.

We never judge...

Whoever you are, wherever you are, whatever your age, your gender, your outlook on life, it's none of our business. Everyone deserves great lashes, beautiful brows and lustrous hair.

Service is a big thing for us...

No point having a world-beating product if you can't deliver it worldwide. For nothing. Free as a bird. For extra convenience we offer subscriptions you can cancel any time, and we back ourselves with this promise - 100% results guaranteed or your money back *Results may vary from person to person

  • How it all started

    Nima, our founder, explains:

    "I was always fascinated by the amount of time my sisters would spend on make-up, especially their eyes. Mascara, eyeliner, eye shadow. They looked amazing, and it looked like fun, but it was a lot of effort. Having beautiful lashes was their number one priority but they'd often complain about how gloopy their mascara was, how it would clump lashes together and run at the first sight of sweat or tears. It didn't seem like a brilliant solution. They tried false eyelashes but to me they looked the opposite of beautiful and caused their lashes to break. If only they could have fuller, longer, healthier lashes in the same way properly formulated dermatological skincare would give them smoother skin. So I set up a business whose sole purpose was finding a product, a formula, to nourish eyelashes so that they became naturally stronger, fuller and more beautiful. And now we've got one, and I hope it's empowering for everyone, whatever your age or gender."

  • Our customers rate us: Excellent

  • Based on [[reviews]] reviews

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  • 100% results guarantee

  • Free worldwide delivery

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