• Your beauty, naturally.

    We've reimagined beauty, simplifying lash, brow and hair growth essentials so you can achieve more with less. Our range is infused with vitamins, peptides and strengthening extracts to nourish and strengthen your lash, brows and hair from the root to the tip.

    Welcome to a world where your natural beauty takes center stage.

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

  • Clinically Proven

  • Paraben Free

  • Cruelty free

  • Vegan friendly

It's a kind-er magic...

We're kind to animals, kind to your eyes and kind to the planet. Every product is cruelty free because we don't test on animals, paraben free because bad chemicals and eyes don't mix, and vegan friendly because we want everyone to give good lash.

The science...

To develop our original Eyelash Serum, our founder, with 12 years of experience in the lash and brow enhancer industry, collaborated with formulators and biologists with 50+ years of combined experience. We never mass-produce, all of our products are formulated in our dedicated lab and factory in the EU, fully complying with EU & UK regulatory standards.

Service is a big thing for us...

No point having a world-beating product if you can't deliver it worldwide. For nothing. Free as a bird. For extra convenience we offer subscriptions you can cancel any time, and we back ourselves with this promise - 100% results guaranteed or your money back *Results may vary from person to person

  • How it all started

    Nima, our founder, explains:

    "I was always fascinated by the amount of time my sisters would spend on make-up, especially their eyes. Mascara, eyeliner, eye shadow. They looked amazing, and it looked like fun, but it was a lot of effort. Having beautiful lashes was their number one priority but they'd often complain about how gloopy their mascara was, how it would clump lashes together and run at the first sight of sweat or tears. It didn't seem like a brilliant solution. They tried false eyelashes but to me they looked the opposite of beautiful and caused their lashes to break. If only they could have fuller, longer, healthier lashes in the same way properly formulated dermatological skincare would give them smoother skin. So I set up a business whose sole purpose was finding a product, a formula, to nourish eyelashes so that they became naturally stronger, fuller and more beautiful. And now we've got one, and I hope it's empowering for everyone, whatever your age or gender."

  • Our customers rate us: Excellent

  • Based on [[reviews]] reviews

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